Sometime during December, Sterling College will receive a check for $50.42—it sounds like the donation of someone counting pennies this Christmas season, doesn’t it? The truth is far from that. The $50.42 is the revenue generated by the search engine, GoodSearch.com, and the online shopping mall, GoodShop.com, and the donation didn’t cost supporters of Sterling College a single penny.
GoodSearch.com was created in 2005 to enable internet users to support their charity of choice through doing what they normally do, through surfing the web. Supporters of Sterling College can visit the GoodSearch.com website, type “Sterling College” under the question, “Who do you goodsearch for?” and begin searching the internet just as usual. Each search earns Sterling College about a penny in revenue. And that can add up. Through GoodSearch, the ASPCA (the American Society for the Prevention of Cruelty to Animals) has earned o